How can we save 40,000 lives in under three minutes?
That question served as the provocative title of Israeli medic Eli Beer's TEDMED talk. Beer is the founder and president of Israel-based United Hatzalah (which is Hebrew for "rescue"), a rapid response team of 2,000 skilled volunteers — EMTs who range professionally from "expensive lawyers to people who sell fish or shoes," he said to CNN Health.
Beer answered his question this way, "The average response time of a traditional ambulance is 12 to 15 minutes — we reduce it to less than three minutes. Our response is the fastest in the world. We call our approach a lifesaving flash mob. On motorcycles, traffic doesn't stop us. Nothing does."