Social Justice

The Art of Marketing Social Justice

Networked globe. Photo courtesy Toria/shutterstock.com

The television flashes images of a skeletal little girl whose ribs seem to be popping out of her ballooning stomach as she sits in a pile of mud and stares at the camera with large pleading eyes. A “1-800” number flashes on the bottom of the screen. A celebrity does a Public Service Announcement for building wells in Africa. YouTube has sharp pre-packaged videos pulling at our heartstrings, and even months after being released, the KONY 2012 viral video continues to float around the internet.

For Westernized cultures saturated with various forms of media and technologically driven information, social justice is becoming increasingly "packaged," carefully marketed, and commercially manufactured to be a product that incorporates the mission it represents.

Whether social justice organizations should be doing this is debatable. Like everyone else, they’re trying to survive in a capitalistic system that ruthlessly competes for our every dollar. The only problem is that we aren’t the ultimate consumers. For social justice non-profit groups, the sick, poor, starving, abused, and desolate are the true consumers; we’re just the financial and volunteer base needed to keep the system working. To do this, organizations are discovering that a corporate business model is sometimes the only way to survive — and sometimes thrive — within the cutthroat world of advertising and solicitation.

'Pacem in Terris' — 50 Years Later

Ghana’s Cardinal Peter Turkson. Photo by Dawn Araujo / Sojourners

Ghana’s Cardinal Peter Turkson. Photo by Dawn Araujo / Sojourners

On April 11, 1963 Pope John XXIII published an encyclical some initially dismissed as naive and myopic, as too liberal and too lofty. But today, his "Pacem in Terris" is generally lauded as genius and prophetic – well ahead of its time on the issues of human rights, peace, and equality.

As Maryann Cusimano Love, a Catholic professor of international relations, notes, the same year “Pacem in Terris” was published, spelling out the theological mandate for political and social equality for all people, women in Spain were not allowed to open bank accounts, Nelson Mandela was standing trial for fighting apartheid, and Walter Ciszek was serving time in a Soviet gulag simply for being Catholic.

On Monday and Tuesday, the Catholic Peacebuilding Network hosted a two-day conference at the Catholic University of America, commemorating 50 years since the publication of "Pacem in Terris.”

'Change the World of Some:' Thoughts from The 2013 Justice Conference

Photo courtesy of The Justice Conference.

This year's Justice Conference was in Philadelphia. Photo courtesy of The Justice Conference.

While everyone was blowing up the Twittersphere decrying the injustices of the Oscars, as movies like Argo walked away with Best Picture honors, I was sitting in a Philadelphia hotel lobby trying to chew on everything I’d heard and seen at this year’s Justice Conference.

The two-day event brought together more than 5,000 people to promote dialogue around justice-related issues, like poverty and human trafficking; featured internationally acclaimed speakers such as Gary Haugen, Shane Claiborne, and Eugene Cho; and exhibited hundreds of humanitarian organizations.

While there is certainly more thinking and processing to be done, here are four things that stood out.

Love, Faith ... Action!

Photo: Movie image, © ffsettler | View Portfolio

Photo: Movie image, © ffsettler | View Portfolio

“You’re a Christian? But you’re so nice!”

I’ll never forget these words, spoken to me by a friend of mine from my college’s theatre program. He was one of my more eccentric friends, more blunt than most, and he was also very openly gay. His exclamation of surprise may be the instance that I remember the most, but he certainly wasn’t the only person during my college years to express their surprise at the thought of Christians living by principles of love rather than intolerance, or at the very least, indifference. 

What Are You Singing: O Little Town of Bethlehem

Nativity scene, © oldm / Shutterstock.com

Nativity scene, © oldm / Shutterstock.com

I don’t know about you, but I’m pretty sure I have sung “O Little Town of Bethlehem” every year on Christmas Eve for my entire life. But I believe this carol’s lyrics, specifically the words of the first verse, invite a little more thought than we normally give them. 

O little town of Bethlehem
How still we see thee lie
Above thy deep and dreamless sleep 
The silent stars go by
Yet in thy dark streets shineth
The everlasting light
The hopes and fears of all the years
Are met in Thee tonight

For now let’s ignore the historical inaccuracies of the song, and focus on what the words mean, especially the last four lines. How beautiful is it that through the dark world a light came to bind together the hopes and fears of all the years (I choose to see it as past and future) in Jesus? 

An Advent Reflection: The Pregnant Church

Arnold Sachs/Consolidated News Pictures/Getty Images

President Lyndon B Johnson smiles as he holds up the 'War on Poverty' Bill.Arnold Sachs/Consolidated News Pictures/Getty Images

I had a conversation with a young woman I met at a conference recently. The conversation rocked me. 

I represented the faith voice on a panel at a major secular conference for philanthropists. The panel focused on the question: “What are we not talking about?”

One of my colleagues focused on the nonprofit sector’s inability to make real just change in our world because they are bound by the interests of donors who are, themselves, part of the 1 percent. Another colleague focused on the glut of nonprofits offering similar services in otherwise abandoned communities. I focused on the need for social movements to bring about a more just world and the role of faith communities in those movements, in particular.

What, Exactly, Is a 'Fatheist'?

Chris Stedman is the assistant humanist chaplain at Harvard University and author of the new book, “Fatheist."

As the assistant humanist chaplain at Harvard University, Chris Stedman coordinates its “Values in Action” program. In his recent book, Faitheist: How an Atheist Found Common Ground with the Religious, he tells how he went from a closeted gay evangelical Christian to an “out” atheist, and, eventually, a Humanist.

On the blog NonProphet Status, and now in the book, Stedman calls for atheists and the religious to come together around interfaith work. It is a position that has earned him both strident -- even violent -- condemnation and high praise. Stedman talked with RNS about how and why the religious and atheists should work together.

Some answers have been edited for length and clarity.

Q: What does the term “faitheist” mean? Is it a positive label or a derisive one?

A: It's one of several words used by some atheists to describe other atheists who are seen as too accommodating of religion. But to me, being a faitheist means that I prioritize the pursuit of common ground, and that I’m willing to put “faith” in the idea that religious believers and atheists can and should focus on areas of agreement and work in broad coalitions to advance social justice.

The Ethical Opportunity of a Video

 Romney speaks to the press in Costa Mesa, Calif., on Tuesday.

Romney speaks to the press in Costa Mesa, Calif., on Tuesday.

The recently revealed video of Gov. Mitt Romney at a fundraising event last May is changing the election conversation. I hope it does, but at an even deeper level than the responses so far.

There are certainly politics there, some necessary factual corrections, and some very deep ironies. But underneath it all is a fundamental question of what our spiritual obligations to one another and, for me, what Jesus' ethic of how to treat our neighbors means for the common good.

Many are speaking to the political implications of Romney's comments, his response, and what electoral implications all this might have. As a religious leader of a non-profit faith-based organization, I will leave election talk to others.

Rebels FOR a Cause

St. Joan of Arc, Rebel for a Cause. (Illustration by Cathleen Falsani/Sojourners)

“In order to serve our world," Bono once said, "we must betray it."

I’ve always wanted to change the world. I’m inspired by stories of people who have left their fingerprints on the very face of culture. I want to be a historymaker. I want to be one who people remember as a person who revolutionized her world.

As noble as this sounds, I’m afraid that up until a few years ago, this has come from a very self-serving motivation. I truly did want to love people and make a difference for their benefit, but I also wanted the credit. Visions of winning a Nobel Prize danced through my mind; dreams of becoming the “woman of the year.” I’ve thought out speeches just in case.

I can’t believe I just admitted that to you. I must really like you.

I had to come to a broken place in order to be ready to bring about the change I so desired to initiate. You see, transformation, no matter how small or big, is never about us. It’s not about the recognition we will receive or about the merit badge that will feed your need for approval. No, it’s the most selfless thing we will ever do. We need to be trustworthy to lead such efforts.

All it takes is a heart that truly cares for others — that’s it. Once your eyes are off yourself, you become incredibly useful! What a thrill it is to add benefit to others and get no credit for it.

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