There is a dangerous marketing strategy when it comes to food and our children. No, it’s not “sugar” or “fat” or even promotions of “low sugar” or “low fat."
Most of the food-marketing ploys aimed at kids are contributing to the soaring rate of obesity.
Here’s why, and here’s why it is so personal to me.
I’ve told my story many times of how I struggled with being overweight as a child and teen. The problem wasn’t “baby fa," it was the freedom I had to eat O’Henry bars and ice cream on a daily basis at my grandparents' house. How fun!! Weekly visits to Bullwinkles (does anyone else remember that place?) and McDonald’s made eating exciting!
Back in the 1970’s and '80’s, marketing food to children as entertainment was only making its debut. Now, it’s a multi-billion dollar industry that’s derailing healthy lifestyle patterns for our kids right before our eyes. And we’re OK with that?