There is a dangerous marketing strategy when it comes to food and our children. No, it’s not “sugar” or “fat” or even promotions of “low sugar” or “low fat."
Most of the food-marketing ploys aimed at kids are contributing to the soaring rate of obesity.
Here’s why, and here’s why it is so personal to me.
I’ve told my story many times of how I struggled with being overweight as a child and teen. The problem wasn’t “baby fa," it was the freedom I had to eat O’Henry bars and ice cream on a daily basis at my grandparents' house. How fun!! Weekly visits to Bullwinkles (does anyone else remember that place?) and McDonald’s made eating exciting!
Back in the 1970’s and '80’s, marketing food to children as entertainment was only making its debut. Now, it’s a multi-billion dollar industry that’s derailing healthy lifestyle patterns for our kids right before our eyes. And we’re OK with that?
Mother’s Day and today is a celebration of the role of my maternal life, a role that has proved to be more satisfying and blessed, which is closer to my heart, than writing or art or friendship or even marriage. The work and longing of a life-time, almost, has been invested in my children — the beings who had their start like seeds in my own body, who have bloomed and flourished, who overcame barriers and difficulties caused by my own parental inexperience or ignorance, who grew as I grew, who now have lives of significance, who are learning along with their own offspring, much as I did but in a far more swiftly changing world.
So there were pleasurable moments as I heard from all five individually. And flowers — yellow daisies and Queen Anne’s lace from Robin, my eldest. (It’s a favorite flower for us both. She and I remember back to her wedding to Mark, on an island in an Illinois forest preserve, when her wedding bouquet was made of those white lacy flowerets, exploding like fireworks.) I hope to use those delicate flowers as objects to write about when I talk about poetry at an elementary school next week.
We're delighted to share with you an excerpt from Christian Piatt's forthcoming (April 1) memoir, PregMANcy: A Dad, a Little Dude and a Due Date:
These two words are what started the baby ball rolling in the Piatt household, back in January. After months of counseling, discernment, weepy nights and sleepless mornings, I submitted, succumbed, caved in like the roof of a Geo convertible.
I know “screw it” is an ironic choice of words, considering the circumstances. I also think it’s sadistically ironic that we men are biologically tuned to love sex so much, yet we’re usually the ones who freak out the most about the byproduct. I’m a typical male, visually aroused by anything vaguely resembling a boob or a booty. Also, working from home and sharing responsibility with my wife for the daily development of our four-year-old son, Mattias, makes me somewhat abnormal. And it’s this shared responsibility, I think, that makes having another kid such a big deal for me.
Our son, Mattias, is eight years old. Everyone thinks their kid is special, and in a lot of ways, he’s just a regular kid. He loves fart jokes, enjoys riding his scooter and is obsessed with video games. But we’ve known he was different from a very early age.
Mattias started reading almost as soon as he began to talk. By age four, he could name any musical pitch or chord structure by name that he heard. He memorized his books after only hearing them a couple of times.
He also struggled to make friends, still has frequent bathroom accidents four years later, and he has meltdowns when things don’t go his way that would rival Bobby Knight’s chair-throwing basketball tirades.
But now, he’s finally starting to realize he’s different.
I’ve been writing this week about inspired vision and embracing radical change even in the face of the death of present systems. But the experience is different when applying the same principles to our own lives. The following is taken from my upcoming memoir, PregMANcy, due out in a few weeks. The setting is about four years ago, when my son, Mattias, decided his latest obsession would be death.
I’ve noticed that Mattias has been more fearful in general lately, which concerns me. Part of it, I think, has to do simply with the fact that he’s smart enough to think through possible scenarios. As I’ve observed with him a number of times before in the last two years, he’s able to process a whole lot more intellectually than he can process emotionally. Eventually, his emotional wisdom should have plenty of opportunity to catch up, but for a four-year-old, any gap in development is more pronounced.
Two years ago, when he was only a year and a half old, Mattias was jumping from the side of the pool into my arms and going underwater. Last summer, he and his cousin spent most of every waking hour in their grandmothers’ pool, diving to the bottom for toys and to do tricks. Now, with floaties on both arms, a mask and a snorkel, it’s all I can to do get him off of the top step in the shallow end.
What the hell happened?
It took us a solid hour to travel six miles down New York Avenue, then another thirty minutes to get through the 3rd Street tunnel. The children were thirsty. More than once I considered turning around and heading home, though by that point it would have taken just as long to get home as to get where we were going.
And all along the way I rehearsed to myself the arguments of the Free Range Kids / Last Child in the Woods crowd. My husband and I like to think we have a mellow style of child rearing, more focused on moral development and kindness than in developing the "Super People" described in James Atlas' essay in the October 2 New York Times.
I was becoming the stereotype I decried -- schlepping children to lessons at the great cost of time and calm. Couldn't they just run around outside the house?
Hollywood isn't real life, but when real life (mine and the lives of the actors) and Hollywood converge it is great fodder for thinking and conversation. Peter and I can't stop talking about a recent date night movie, Up in the Air, starring Vera Farmiga and George Clooney.
There's this place near our home called Kiddie Land. It's sort of this epic little corner nearish to the city that, for 80 some years, has boasted good times for kiddos. Think wooden roller coasters from the '30s, a wooden carousel, and rides that make you feel somehow like you are on a boardwalk in Atlantic City or someplace like that in the '20s.