In the wee hours of Wednesday morning, we learned that President Barack Obama would remain the leader of the free world. But his victory came at a price. He and Governor Mitt Romney now have the honor of participating in the most negative election in United States history.
“The campaign has already set records for nastiness and negativity,” Senator Joseph Lieberman commented to CNN in August. Howard Fineman echoed the sentiments on the Huffington Post, calling it “the nastiest, most abrasive personally accusatory presidential campaign in modern times.”
It’s hard to argue with their assessments, but does anyone care? And if so, what are we going to do about it?
Every campaign has a measure of negativity, but 2012 was exceptional.
Every campaign has a measure of negativity, but 2012 was exceptional. Mudslinging became an art form, and the lack of truth-telling turned “fact-checking” into a cottage industry. At one time in this country, disagreements could be settled by a good old-fashioned duel. (If you don’t believe me, ask Aaron Burr.) But in the media age, guns are no longer necessary. We have commercials.
The campaigns unleashed roughly 1,000,000 television ads during this election, and a record four out of five were negative.