social media

Christ Fellowship exemplifies most of the latest ways churches dramatically extend their reach of church beyond any one time or local address. Such congregations signal "a willingness to meet new challenges," said Scott Thumma, of the Hartford Institute for Religion Research. He's the author of a study by Faith Communities Today (FACT) of how churches, synagogues and mosques use the Internet and other technology.

FACT's national survey of 11,077 of the nation's 335,000 congregations, released in March, found seven in 10 U.S. congregations had websites, and four in 10 had Facebook pages by 2010, Thumma says.

After returning to the U.S., they produced a film titled Invisible Children and then set up a non-profit organization by the same name as the vehicle through which they could use the film to raise awareness of the child soldiers.

I believe that the centrality of film and social media to Invisible Children’s organizing strategy places it at the forefront of new innovative forms of global activism that have to capacity to create a degree of intimacy between people living on opposite sides of the globe that could not have been possible in the past. Social media as an organizing tool also opens up the possibility of creating extensive webs of interactions between activists across the globe. It allows story-telling to be a global enterprise.

 The use of social media also has the power to unleash much greater local initiative and innovation by enabling direct communication between activists in different geographic locations across the global, without information first needing to flow up through traditional hierarchical organizational structures to a national staff that perhaps sends it back down again to activists in other local areas.