God Desires Action, Not Just Awareness Months

Awareness months, weeks, and days are the kind of thing that often feel manufactured to get us to buy things: It’s Black History Month in February, so buy anti-racist books or something; it’s Stress Awareness Month in April, so invest in yourself and sign up for a mindfulness meditation class; May 6-12 is National Nurses Week, so buy some stuff and send it to a local hospital. These are all fine things to do, but is that all there is to this? Are awareness months just an excuse to throw some money at a cause? Is it just a convenient hook for journalists to write an article about a certain cause or group of people?