white christians

White Christian Voters No Longer Hold Keys to the White House

The road to the White House is no longer white and Christian.

President Obama won last week with a voter coalition that was far more racially and religiously diverse than Mitt Romney’s – a phenomenon both predicted in the days before the election and confirmed in the days after.

What the Public Religion Research Institute has concluded since, however, has farther-reaching implications: that relying on white Christian voters will never again spell national electoral success — especially for the GOP.

“The changing religious landscape is presenting a real challenge to the strategy that relied on motivated white Christians, particularly white evangelical Christians,” said PRRI Research Director Dan Cox, referring to a PRRI study released Thursday.