consumer culture

When the Gospel Becomes a Product

Adam Vilimek / Shutterstock.com

Adam Vilimek / Shutterstock.com

Some friends of mine took their 3-year-old daughter to a Starbucks coffee shop for the first time. “Mommy,” she asked, “are we in church?” Given the way some of us love coffee I suppose one answer might have been, “Yes, dear, I guess we are in a place of worship.” But the larger question for me is, “have we so accommodated a culture of materialism and consumption that we have lost the heart of the gospel?”

The gospel ought to consume us; instead we have turned it into a consumable.

I believe the good news about the reign of Christ over the all creation, the invitation to love our enemies, the vision of communities beating their weapons into agricultural implements, has been turned into a product. For many the gospel has been reduced to a privatized salvific experience purchased through a ministry outlet mall – the church dressed up like a coffee shop selling cups of Pumpkin Spice Savior.

The original Great Commission was issued in Genesis 1:28: “Be fruitful and multiply, and fill the earth and subdue it; and have dominion over the fish of the sea and over the birds of the air and over every living thing that moves upon the earth." In this was an invitation for the creatures that had been made in God’s image to steward all life. Instead of “fill the earth,” the King James Version says, “replenish the earth.” In fact the Hebrew word for fill, mala, is just as easily translated “fulfill” or even “satisfy.” There is something about our place in the cosmos that satisfies the earth like nothing else. As God’s vice regents, we were designed to govern ourselves and our planet with the wisdom, grace, and creativity of the Maker of All Things.

Seventy-two Days Does Not a Marriage Make

It lasted 72 days. And now, Kim Kardashian and Kris Humphries are calling it quits. The two were first spotted together one year before when Kim attended one of Kris' basketball games. After a 2 million dollar engagement ring, a 10 million dollar wedding, and a 4-hour TV special about the wedding, the two were married.

Kim has assured her fans that it was not an "easy decision." It is unclear as to what she means by "easy," considering that many people spend more time considering their next purchase at Ikea than Kim and Kris spent married. The very public and very short wedding is more unfortunate evidence of the state of marriage in our society.

Some Christians blame the high rate of failed heterosexual marriages on the segment of our population who fight on behalf of more couples having the right to get married. Equal access to the rights and responsibilities of marriage are faulted for the failure of marriages for so many others. Increasingly, those messages are falling flat. After 10 of millions of dollars and countless volunteer hours spent in the passage of Proposition 8, it failed to save another California marriage.

Environmental Activist Anna Clark: 'Christians Must Conserve Resources'

At the Wild Goose Festival in North Carolina last weekend, I was able to speak with Anna Clark, author of Green, American Style, president and founder of EarthPeople, a green consulting firm, and a contributor to Taking Flight: Reclaiming the Female Half of God's Image Through Advocacy and Renewal. Anna has a heart for equipping churches to make small and big changes for the sake of creation care and stewardship of the earth's resources. How can Christians do this, you ask? Read our conversation to find out.

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