The arrests of six Minnesota men accused earlier this month of attempting to join the Islamic State group highlights an unprecedented marketing effort being waged by the militant group in Iraq and Syria, U.S. law enforcement officials and terror analysts said.
It’s a campaign that is finding resonance from urban metros to the American heartland.
“This is not so much a recruitment effort as it is a global marketing campaign, beyond anything that al-Qaida has ever done,” said a senior law enforcement official.
The official, who is not authorized to comment publicly, said the Islamic State’s slick multimedia productions, its use of social media, and personal “peer-to-peer” communication are proving to be effective parts of a sophisticated program aimed at the West.
“I don’t think there has been one case in which we haven’t found some connection to the videos or other media the group has produced,” the official said.
Federal authorities have identified more than 150 U.S. residents who have sought to join the ranks of the terror organization or rival groups in Syria. There is evidence that about 40 of those have traveled to the region and returned to the U.S. Most have been charged; an undisclosed number are free and subjects of intense surveillance, the senior official said.
The smallest subset of the group, an estimated dozen, represents those who have actually joined the fighting ranks.