What ‘He Gets Us' Ads Get Wrong About Jesus

Images courtesy of He Gets Us. Collage by Mitchell Atencio.

When I first noticed the ads on TV last March, I was cautiously optimistic. Each ad features an array of black-and-white photos with people in contemporary settings followed by a simple, relatable slogan on a plain black screen: “Jesus was wrongly judged,” “Jesus suffered anxiety, too,” “Jesus struggled to make ends meet, too;” each ad ends with the campaign’s tagline, “He get us. All of us.”

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An image of the November 2026 issue of Sojourners, titled "Face to Face." It features George Lakey on the cover
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