corporate social responsibility
How helps us understand that principled behavior isn't merely something a PR/Corporate Social Responsibility staff or attorneys tell us is important. Rather it is the surest path to success and relevance in business and in life.
If you buy your candy in the United States, chances are that your treats are filled with more than sugar and empty calories. They also may hold the blood, sweat, and tears of an African children who should be in elementary school rather than slaving in cocoa fields.
The B Corporation model puts social and environmental responsibility into companies' legal DNA.
As BP's oil spill in the Gulf of Mexico worsens by the day, the world's eyes are on the http://www.bp.com/sectiongenericarticle.do?categoryId=9014510&contentId=...