The day after Thanksgiving, thousands of Americans head for the shopping malls for a ritual known as Black Friday, called such as it's a day when many retailers move from the red (losses) into the black (gains).
Black Friday is "celebrated" nationwide by working off Thanksgiving's meal by shopping. Over a decade ago another celebration was started on the same day: Buy Nothing Day.
Rev. Billy and his "Church of Stop Shopping" preach the gospel of love, anti-consumerism, and radical neighborliness.