Toys are the story again. Barbie recently made waves, with new body types as well as hijab-clad dolls, and now, it’s Lego’s turn.
The iconic toy company just released a stay-at-home dad, complete with baby stroller and a mom in office clothing, reports USA Today.
The set is meant to reflect the 2 million dads who don’t work outside of the home.
Sporting blue jeans, red flannel and a beard, the toy could be misconstrued for a Lego lumberjack figure (or perhaps a Lego guy from Portland) if not paired with a stroller and office-attired mom. The company introduced its first minifigure in a wheelchair last month.
“We need to stay in tune with the world around us,” Lego Systems president Soren Torp Laursen told Fortune. “We aren’t responding to demand from anyone. We are trying to portray the world around us and listen to our consumer base.”
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