The French government has banned mass gatherings during the current United Nations climate summit taking place in Paris. So protesters have gotten creative.
The organization Brandalism has posted 600 pieces of artwork and fake advertisements all over the city that mimic real advertisements but actually denounce politicians and corporations for their apathy toward climate change, reports NPR.
One especially damning poster targets Volkswagen and recent revelations that the company had circumvented government emissions standards:
The ad reads: "Now that we've been caught, we're trying to make you think we care about the environment."
Brandalism, the U.K. outfit behind the so called "subvertising" campaign said it replaced the ads at 600 spots owned by the ad firm JC Decaux across Paris.
"We are taking their spaces back because we want to challenge the role advertising plays in promoting unsustainable consumerism," Joe Elan from Brandalism said in a statement. "Because the advertising industry force feeds our desires for products created from fossil fuels, they are intimately connected to causing climate change."
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