I’ve decided not to worry about the earlier-than-ever start to Christmas commerce this year.
Shortly after Halloween, with hardly a nod to Thanksgiving, stores and advertisers began going full-bore on the supposed “Christmas package,” namely, gift-giving, family fun, decorating, and entertaining.
It’s sad — this annual effort to derive profits from a facsimile of a 1950s Christmas — but other things are a lot sadder: an elusive economic recovery, continuing gun violence, racial violence, religious extremism, mounting rage, and intolerance at home and echoes of the Cold War in Europe.
Let commerce tread the line between gauche and tacky — merchants have salaries and suppliers to pay, after all. We have a troubled world to care about.
The path to that care doesn’t go by way of Wal-Mart or Budweiser. It is God’s path, and it goes by way of anticipation, promises, prophetic vision, a birth, a life, a death, and over all of it a sustaining grace that cares little for our seasonal receipts but cares intensely about our lives.
Maybe it’s good that commerce has declared its independence from religion and decorum. That clears the way for faith to have its parallel season — not in competition with commerce, but as the deeper reality that commerce can never attain, the deeper meaning we yearn for.