The Yale Project on Climate Change Communication has an updated version of its report, Global Warming’s Six Americas, out this month. The report, which identifies and explores six major attitudes towards climate change, shows that the number of Americans alarmed about climate change has risen from 10 to 16 percent of the population over the last two years.
At the same time, those dismissive towards the reality of climate change have decreased in size, from 16 percent in 2010 to 8 percent in 2012.
The “Six Americas” of the title refers to six predominant postures toward climate change in the United States, grouped by researchers along a spectrum of concern and engagement, from “Alarmed” to “Dismissive.” By focusing on attitude rather than demographics, these groupings represent cohesive yet widely diverse cross-sections of the public.
It’s been a mind-boggling fortnight at the Internet water cooler. Kony 2012. Mike Daisey’s dubious portrayal of Apple’s manufacturing practices abroad. Questions of whether the “Christian Movie Establishment” is “out to get” Blue Like Jazz … and an Amazon petition to let Rachel Held Evans use the word “vagina” in her forthcoming book, The Year of Biblical Womanhood.
Running through each of these stories and the surrounding debate are similar themes: truth, storytelling, power, persuasion. The online conversation is often vicious and acrimonious, reflecting a trend that’s spurred some writers to leave reader comments unread.
Adding to the intensity of the discussions is that almost each of these controversies involves an effort to change something: the Ugandan geo-political scene; unethical manufacturing practices; ways of talking about religious experience; “Christian” expectations for women. That’s not to say these creators set out with those ends as their foremost goal, but their projects were certainly meant to be more than beautiful or useful.