iowa caucus

The Evangelical Brand Lost in Iowa

Candidate faces-on-a-stick at the Iowa Historical Building. Phil Roeder / Flickr.com

So who was the real loser in Iowa last night? The "evangelical" brand. For weeks now the nation has heard the media talk about "evangelicals" — by which they actually mean white, highly conservative, older, mostly male voters motivated by their faith. Last night one pundit after another analyzed who this “evangelical” vote supported, with data showing Ted Cruz winning significant backing.

The Iowa Caucus: Watch it LIVE on God's Politics

The Iowa Caucus is today and the nation is watching. It’s a lot of attention for a relatively small part of the nation voting. Having grown up in New Hampshire, I know that kind of limelight well.

When I was a pretentious 11 year old, I wasn’t able to vote but nonetheless assumed I had the right to meet every candidate who was seeking their party’s nomination. When President Bill Clinton came through the state I remember being particularly annoyed that he just drove by and waved instead of talking with me.

I still haven’t let that one go.

There are a lot of concerns about the undue influence early voting states wield in the primary process. The fact that I got more face time with candidates as an elementary school pupil than most voters will get in a lifetime is problematic.

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