Super Bowl halftime shows often burn more vivid images into the American conscience than the most-watched football game of the year, and can claim millions more viewers.
They can also ignite controversy, as Janet Jackson did with her halftime “wardrobe malfunction” in 2004. Last year, performing with Madonna, British-born hip-hop star M.I.A. gave the finger to 114 million people.
Outraged by the raunchy behavior, or simply to capture some of the Super Bowl’s supersized audience, some religious programmers are now producing halftime shows of their own.