The history of religious wars in human civilization is a tragic commentary on those who adhere to religious traditions. From the French Wars to the Crusades, much blood has been shed in the name of the Holy. The dissonance between movements to perpetuate Goodness and the actions which deliver Evil is proof of how much the religious communities often miss the mark. Where violence reigns, religious people are acting out of ideology, rather than following a God of benevolence.
There is a variant form of religion war taking place online. Seth Godin, a popular blogger, remarks on today’s marketing in the digital age as hailing back to the ancient ways humans organized themselves: tribes. He rightly notes the easy accessibility these days for ordinary citizens to congregate around shared values. His book, Tribes, inspires leaders to harness the power of tribes to affect great change. Yet it is precisely because we tie our identities so closely to our online tribes that when tribal conflicts break out on the internet, we are armed and ready to fight.