Building Better Business DNA

Being a socialentrepreneur used to be a lonely endeavor. I grew up believing that to be in business meant leaving your soul at the front door -- being ruthless, shrewd, and above all focused on profitability at any cost. But as a businessman, I found myself less interested in the bottom line of profit than in the bottom line of community impact. For example, I started Busboys and Poets as a restaurant and gathering place, but also a social enterprise -- a business with a conscience -- in Washington, D.C.'s U Street neighborhood.

Having grown up in D.C., I was amazed at the dramatic changes that swept various neighborhoods in the 1990s. The U Street corridor in particular was undergoing some of the most vivid transformation.