Nov 22, 2016
The most surprising thing about Amazon’s latest ad for its Prime service is that it appears to be the first time a Muslim cleric has been featured in a television ad shown in the United States.
“I can’t think of one. There are plenty of religious figures in televisions, especially sitcoms and police procedurals. But no ads with imams,” said Tobe Berkovitz, a professor of advertising at Boston University.
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