#NotOneDime on Black Friday ... Or At Least, $1 Billion Less

Black Friday, the day after Thanksgiving known for shopping, has become a rallying point for #BlackLivesMatter activists, not just retailers looking for a holidays bump in sales.

After the non-indictment decision in Ferguson, Rahiel Tesfamariam of Urban Cusp created the #NotOneDime boycott campaign, that “calls for a cease on all non-essential shopping from Thanksgiving through Cyber Monday and reclaiming Black Friday as a national day of action and service,” according to the campaign’s website.

When Time Magazine announced that Black Friday sales fell $1 billion this year, many on Twitter called it a victory for #NotOneDime.