Flexing Some Muscle

The Swedish appliance manufacturer ASKO dropped advertising that mocked eating disorders in response to a campaign effort by the U.S.-based organization Dads and Daughters. In its magazine ad, ASKO said of its energy efficient kitchen appliances, "Like most Swedish supermodels, they consume next to nothing." ASKO representative Joe Yoder wrote, "The offending ad will not run again. We thank you for reminding us of our obligation to not only provide the most environmentally conscious products but also to promote them in a socially responsible manner." DADs is also urging ASKO to adopt the "Best Advertising Practices" created by girls in the "Turn Beauty Inside Out" campaign.

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Sojourners Magazine November-December 2002
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