FOR MORE THAN a decade Google Inc. operated with a simple unofficial motto, “Don’t be evil.” And for a long time, the search-engine giant really seemed to be a company driven mainly by the desire to provide a truly excellent service in a manner that put the needs of the user first. Well, that slogan may have been good for a super-geek startup, but it doesn’t seem to work so well for the publicly held global empire Google has become.
Here are a few recent examples of Google behavior that is somewhat less than “not evil.” In March of this year, the company launched a new “privacy” policy that basically consists of warning you that you’re not going to have any. In April, the company was fined by the FCC for privacy violations committed by its infamous “Street View” cars. Apparently, in addition to collecting photographs of random sites on Google Earth, those cars have also been collecting data from unsecured home Wi-Fi networks. Google has also been charged with anti-trust violations for entering an agreement with Apple, Intel, Adobe, Intuit, Pixar, and Lucasfilm to never recruit each other’s employees.
The “don’t be evil” line worked well for Google back in the late 1990s when it could compare itself to Microsoft. That company, in its heyday, was an unabashed incarnation of evil in the best old robber-baron style. It routinely did things like programming your computer to sabotage its competitors’ software. Meanwhile, Google’s main competitor in the search business, Yahoo, was making headlines for turning over dissidents’ web activity to the Chinese government. In those days the ethical high ground wasn’t hard to reach, and Google seized it.