THE BATTLE over net neutrality keeps getting stranger and stranger.
For years the lines were clearly drawn. On the “pro-” side were the content-providing companies (Google, Netflix, Amazon, etc.) and the public interest and consumer groups that want to preserve equal access to a potential audience of billions. Arrayed against them was Big Telecom (Verizon, Time Warner Cable, Comcast, etc.), which wanted the internet to work more like cable TV, where consumer choice is limited to the menu the provider offers.
But now the idea that internet service providers should be prohibited from charging content providers for faster downloads has become so popular that even its sworn enemies claim to favor it. They’ve even rounded up some of their most fervent supporters in Congress to push “net neutrality” legislation, which may come with a rider proclaiming that “war is peace.”
Comcast, the nation’s largest cable and broadband provider, pioneered this Orwellian strategy. For several months now Comcast has run print, TV, and online ads hailing its support for net neutrality—no “blocking” of sites, no “throttling” of download speeds, and no “paid prioritization” giving faster speeds to the highest bidder. Not only does Comcast support those principles, it says, but it is in fact the only internet service provider that has made a legally binding commitment to abide by them. And, by the way, if the Federal Communications Commission (FCC) would just approve Comcast’s merger with Time Warner Cable, it would extend those protections to all Time Warner customers, too.