Samantha N. N. Cross

Samantha N. N. Cross is Associate Professor of Marketing at Iowa State University. 

 

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How Advertising Shaped Thanksgiving

by Samantha N. N. Cross 11-22-2017

Starting with Thanksgiving’s early champion, Sarah Josepha Hale, the history of Thanksgiving is rooted in marketing. Marketers not only helped create many of the rituals and cultural myths associated with the Thanksgiving meal, but they also legitimized and maintained them.

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