Bruce Horovitz

Bruce Horovitz writes for USA Today.

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Chick-fil-A Wings in New Direction After Gay Flap

by Bruce Horovitz 04-09-2014

A Chick-fil-A restaurant in Ohio, during early morning. Photo courtesy of Mark Turnauckas via Flickr.

Chick-fil-A is finally crossing the road.

The iconic chicken chain, as well known for its conservative heritage as its savory eats, is recalibrating its moral and culinary compass. It wants to go from old school to almost cool. It wants to evolve from a place where gays once picketed to a place where they’ll feel comfortable going to eat. It wants to broaden the brand as it expands nationally and plows into the Millennial-driven urban arena.

Above all: it wants to be a serious player on fast food’s biggest stage.

CEO Dan Cathy’s comments condemning gay marriage in 2012 set off a store picketing and a social media firestorm. Now he has backed away from such public pronouncements that mix personal opinion on social issues with corporate policy.