By JP Keenan 8-03-2015

Nicki Minaj usually isn’t associated with Indian workers' rights. But that’s not stopping 27-year-old Chinnai-born rapper Sofia Ashraf from rapping against Unilever, a corporation accused of dumping waste in an Indian town.


Set to the tune of Nicki Minaj’s “Anaconda,” the video calls out the billion-dollar company for failing to clean up toxic waste at one of its former thermometer factories in the town of Kodaikanal. According to a local environmental group, high levels of mercury can still be traced in vegetation and soil around the former factory.

The protest calls for Unilever to “makes amends now” and their petition has almost topped 30,000 signatures. The video went viral and even reached Nicki Minaj on twitter.


JP Keenan is the Director of Multimedia at Sojourners.

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