whole grains

LaVonne Neff 04-30-2012

I just discovered I've been duped.

This is painful, because I like to think I know how to read labels. I also like to trust products named Aunt Millie and stores named Whole Foods.

Alas, I forgot one of my basic shopping principles: Never trust food that calls itself "natural."

In label language, natural means nothing at all. Companies who use the term in their marketing are usually trying to hide something. I should have looked more carefully at Aunt Minnie's Hearth Fiber for Life 12 Whole Grains bread.

Here, I'll show you the inset up close. I read it as "100% natural whole grain," never stopping to wonder why the marketers bothered to point out that whole grains are natural (isn't that obvious?). But no. This bread is not 100% whole grain. It is 100% natural, whatever that means, and it contains whole grains. Twelve of them, in fact. But its third listed ingredient, after water and whole grain wheat flour, is unbleached wheat flour.

My mother loved food.
Sheldon Good 11-27-2009
As the health-care bill passes through Congress, one wonders about an issue that has been left out of discussions. No, not abortion. Food.

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