In an evangelical Christian climate obsessed with change, cultural trends, and trying to stay up-to-date and relevant, it's easy to undervalue the elderly. The bestselling authors, the hottest worship bands, the superstar conference speakers, and megachurch pastors are all youngish, or at least certainly not elderly, and they’re mainly marketed towards younger to middle-aged audiences.
In many ways, Christians have suffered from the sin of apathy, being guilty of ignoring a large segment of believers — the elderly — who are continually forced into the shadows of our ministries, leadership structures, publicity campaigns, vision, and dialogue.
In an era where fast-paced technology rules the world, elderly Christians are losing their platforms for communication — and the rest of us are too busy to reach out to them. Social media, blogs, websites, tablets, and smartphones continually shrink access to an elderly population that is unable to keep up — and we aren’t waiting for them.