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CULTURE WATCH: Macklemore & Ryan Lewis: A Different Kind of Hip Hop

It’s not unusual to hear someone rapping about clothes — and how expensive theirs are — on the radio these days. Consider Jay Z and Kanye West’s collaboration “Otis,” where Jay Z belts, “Photo-shoot fresh, looking like wealth / I'm 'bout to call the paparazzi on myself.”

And if you don’t hear about their diamond studded jewelry and designer clothes, some rappers aren’t shy about showing them off in music videos.

But Seattle-based hip hop group Macklemore and Ryan Lewis, who recently hit number one on the iTunes album charts and stopped by D.C.’s 9:30 club on Nov. 13, chose a different approach to the whole clothing concept and, for the most part, hip hop in general.