This is Giving Tuesday, when nonprofits of every stripe hope to attract some of the billions of dollars to be spent during the Hanukkah and Christmas season.
Many of those dollars will go to religious groups. Now, new research is expanding the meaning of “religious giving.” It counts motivation for giving, and measures not only gifts to houses of worship but also donations to faith-connected nonprofits that are doing secular service such as fighting poverty or offering job training for the disabled.
“Most people cite their religious commitments, but most also cite the belief that they should give to benefit others. Many people hold both these impulses at the same time,” said Shawn Landres, a co-author of the research report, “Connected to Give: Faith Communities.”
“Gray” Thursday, Black Friday, Small Business Saturday, Cyber Monday — and Giving Tuesday? For the second year in a row, nonprofits, businesses, and individuals are coming together to create a national day of giving on the Tuesday after Thanksgiving.
Why a national day of giving? Last year, New York’s 92nd Street Y, with the support of the United Nations Foundation, catalyzed the idea of adding a national day of giving to kick off the holiday giving season. The goal was to drive donations of time, money, or services to charities with the same enthusiasm that shoppers have on the shopping days surrounding Thanksgiving.
ASHEVILLE, N.C. -- In the days following Thanksgiving, there's already Black Friday and Small Business Saturday and Cyber Monday to kick off the holiday shopping season.
Now, a group of charities and corporate sponsors is urging Americans to make the Tuesday after Thanksgiving just as powerful a day of giving to those in need.
It's called #GivingTuesday, and organizers say it's gaining momentum as the holiday shopping season approaches.
"We have two days that are good for the economy. Here is a new day that is good for the soul," said Henry Timms, deputy executive director of strategy, innovation and content of 92nd Street Y in New York City, where the idea was hatched.
There are 800 partners, from non-profits to corporations, including heavy hitters such as Microsoft and Sony. Timms credits the social-media community with growing the momentum.