Good News About Smart Giving

IT’S EASY to lose heart when tackling the painful challenges we live with—poverty, racism, violence, sex trafficking. We volunteer and donate our time and money, but do those efforts really make a difference?

Nicholas D. Kristof, a New York Times columnist, and Sheryl WuDunn, a former Times reporter who works in finance, had the same question; A Path Appears is the result of their investigation. The husband-and-wife team canvassed the giving world, interviewing socially minded people working as individuals or in community with nonprofits, corporations, for-profit organizations, and everything in between. Turns out millions of lives are being transformed next door and across the globe—including our own.

Bernard Glassman, for example, is an aeronautical engineer who wanted to do something about homelessness. After researching the issue for six months, he decided jobs were the most urgent need and started Greyston Bakery in Yonkers, N.Y., a for-profit company whose mission is to employ homeless men and women.

Danone, a large food company that includes brands such as Dannon and Stonyfield, worked with Grameen Bank founder Muhammad Yunus to develop a yogurt that would reduce malnutrition among Bangladeshi children. The endeavor also provided jobs for women who sold the yogurt. The project experienced multiple setbacks but also successes—because all the players sought creative solutions to malnutrition and were willing to test them.

This latter point reflects a growing trend Kristof and WuDunn see among charities and nonprofits—relying on evidence rather than intuition for what works and what doesn’t. “Every aid group in the history of the world has claimed that its interventions are cost effective,” they write, but those evaluations are often “as rigorous as those of grandparents evaluating their grandchildren.”

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