The Ice Bucket Challenge, or "IBC," needs little introduction. Over the past month or two, it's been the internet phenomenon of challenging friends, family and co-workers to participate in some combination of donating to the ALS Association, becoming educated about the disease, or dumping a bucket of ice-cold water over their head and video-taping it. The rules are somewhat (pardon the term) fluid—but basically, invitees are given 24 hours to respond and challenge up to three persons. I don't have precise numbers—they're still increasing—but ALSA has reported over 3 million donors and over 100 million dollars raised in the past few month. Not to mention the payoff of seeing your dear ones get soaked and squeal, shudder, or grin and bear it.
But I think it's also raised a second topic into public debate: the ethics of action and motivation. And even beyond the philanthropy going on, I think that's worth talking about, and I suspect it will be the Challenge's more enduring legacy.
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