Mormons Steal a Page From ‘Book of Mormon’ Popularity

Liked the show? You should try reading the book.

That’s the message the Church of Jesus Christ of Latter-Day Saints is sending in three full-page advertisements in the playbill of the stage musical “The Book of Mormon.”

The occasionally blasphemous musical, which won the Tony Award for best musical in 2011, follows two hapless Mormon missionaries who are dropped into a remote village in Uganda to evangelize the locals. The hit show, already sold out for its run at Toronto’s Princess of Wales Theatre from April 30 through June 9, was co-written by “South Park” creators Trey Parker and Matt Stone, along with Robert Lopez, who also helped write the similarly irreverent “Avenue Q.”