It's the perfect Jackson & Perkins rose for fresh-cut arrangements—velvety bright true red petals on the outside, hardy and disease-resistant on the inside. Best of all, it's named the "César E. Chávez hybrid tea rose," after the late civil rights activist and United Farm Workers union founder.
"Never have they named a rose after a Latino figure," said Arturo Rodriguez, UFW president and Chávez's son-in-law. In April, the Bear Creek Corporation, the world's largest rose grower, and the United Farm Workers union unveiled the new Chávez flower as a sign of their 30 years together.
Ten percent of sales from the rose go to the César E. Chávez Foundation, a nonprofit group that informs people about Chávez's life and work.