California is the facing a new challenge: getting young adults to enroll in the Affordable Care Act. More than 2 million Californians, ages 19 to 34, are uninsured. Getting these individuals enrolled is crucial to balancing the cost of older, sicker patients. The state is developing media strategies to specifically target young adults and encourage to them buy insurance. The Los Angeles Times reports:
The success of the healthcare law "depends on reaching everyone who is uninsured, but particularly young people who may feel like they don't need insurance," said Larry Levitt, a senior vice president at the Kaiser Family Foundation.
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