U.N. Women's Ad Series Shows Sexism Through Google Searches

By QR Blog Editor 10-22-2013
Memac Ogilvy & Mather Dubai/UN Women

Memac Ogilvy & Mather Dubai/UN Women

Gender inequality is an international issue. Striving to empower women and call attention to the sexism of popular opinions worldwide, U.N. Women released a series of ads using text from Google real searches. The ads show women's face with their mouths obscured by the text of the searches, visually silencing their voices.

From unwomen.com:

 “When we came across these searches, we were shocked by how negative they were and decided we had to do something with them,” says Christopher Hunt, Art Director of the creative team. The idea developed places the text of the Google searches over the mouths of women portraits, as if to silence their voices. 

“The ads are shocking because they show just how far we still have to go to achieve gender equality. They are a wake up call, and we hope that the message will travel far,” adds Kareem Shuhaibar, copy writer.

U.N. Women is hoping to use the ads to start conversation on Twitter, using the hashtag: #womenshould

Image Credit: Memac Ogilvy & Mather Dubai/UN Women

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