Is nothing sacred anymore?
With the exception of one Super Bowl in the '80s, I've generally looked at Super Bowl Sunday as an excuse to eat chips and watch the commercials. During the regular season, football commercials tend to bore me. I am not interested in drugs to treat ED, and nothing, not even watching boobs (the fake version on women as well as the foolish male version) will convince me that one beer is better than the other. Super Bowl Sunday ups the ante on the commercials by charging tons more for airtime. Over the years there have been some great commercials that often entertained more than the action on the field.
So imagine my surprise over the stink brewing over a commercial set to run featuring football darling Tim Tebow and his mother Pam Tebow. The link is thanks to a colleague, and I have to agree with him and the writer of The Washington Post column, Sally Jenkins. You may fiercely disagree with the message of and the values (and pocketbook) behind the commercial, but as a woman I am a bit frustrated and disappointed.
Critics point to the pro-life message as being inappropriate. Really? You may disagree with it, but how is it inappropriate? The commercial is running during a game in which very strong, grown men tackle each other, sometimes to the point of injury, while boisterous fans, some in various stages of inebriated behavior, scream encouraging words using colorful language while grown women wear clothing small enough for small girls shake their pom poms in order to create team spirit. Yes, let's talk about what is inappropriate and question where our values are.
And apparently there is a flurry of investigative reporting happening as well, because questions are being raised about whether or not Pam Tebow's story is true. (She got pregnant in 1987 while on a Christian mission in the Philippines and got sick. Doctors told her that the pregnancy was risky, but she chose to go through with the pregnancy.) Some headlines are declaring Tebow's story a "falsehood." Have those writers and critics taken a look at some of the boobs (male and female) out there? There is plenty of falsehood to go around. Buying expensive but really cool shoes won't make you cool, but that falsehood is what sells those shoes. My goodness, advertising wants you to buy into a falsehood -- if you buy this product you will be happier, more attractive, more successful, more this and that.
Apparently a few of the organizations taking issue with the Tebows and their commercial are launching their own response because the best response to an inappropriate commercial is to create another one? I never imagined Super Bowl Sunday would become part of the pro-life/pro-choice conversation, because when I was a little girl football was about the game, the beer, and the boobs.
Solution? Suggestions? Should CBS pull the ad? Do you find the idea behind the commercial offensive and inappropriate? And do you really think the Saints will reign victorious?
Kathy Khang is a regional director of multi-ethnic ministries for Intervarsity Christian Fellowship and blogs at morethanservingtea.wordpress.com
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