QUIRK: Yankee Candle Company Targets Men With New Scents

By Joshua Witchger 05-24-2012

According to reports from the Candle Association, 90 percent of candles are purchased by women.

In an effort to tip the scales, the Yankee Candle Company recently unveiled a few scents to woo men, in a line of products they're calling "Man Candles." This product for "men only" features four classic scents that a man will appreciate, including "2x4," "Riding Mower," "First Down," and "Man Town.

"Just in time for Father's Day, you can enjoy the smell of freshly mowed grass or the excitement of game day.

Read more about the National Candle Association here, and Yankee Candle's "Man Candles" here.

Or, if you're seeking a slightly more exotic scent, Jimmy Fallon has some candles of his own to suggest.

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