MoveOn.org pioneered the art of online political advocacy. As it celebrates its 10th anniversary, it can look at enormous successes and a host of new questions. Do politicians take mass e-mails seriously? Is advocacy by e-mail being replaced by text messaging and social networking? Can online activism be turned into on-the-ground organizing? They're questions that face every organization now using the same methods.
Duane Shank is the senior policy adviser for Sojourners.