MoveOn at Ten

By Duane Shank 7-29-2008

MoveOn.org pioneered the art of online political advocacy. As it celebrates its 10th anniversary, it can look at enormous successes and a host of new questions. Do politicians take mass e-mails seriously? Is advocacy by e-mail being replaced by text messaging and social networking? Can online activism be turned into on-the-ground organizing? They're questions that face every organization now using the same methods.

Duane Shank is the senior policy adviser for Sojourners.

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