One odd way that we all keep up with the Kardashians is in the extraordinary effort we put into maintaining our own personal “brand”. The reaction of Khloe to recent allegations of drug addiction against her husband, NBA player Lamar Odom, is a Kardashian case in point. In reporting on this newsworthy event (sarcastic sigh), Huff Post speculated as to why Khloe was continuing with business as usual, posting “booty shots” and making no reference to her husband’s problems. They asked, “Is the 29-year-old trying to avoid the harsh reality that her husband is struggling with drug abuse, or is she simply trying to keep up the family’s brand?”
Posturing like a Kardashian
We can all appreciate that Khloe might need some privacy from prying and judgmental eyes because you don’t have to be a Kardashian to want privacy when things go wrong. Who wants to be judged for our mistakes by gleeful critics and gloating rivals? When we err, we tend to hide our errors from others and all too often, from ourselves. We are as desperate to maintain our “brand” – our self-identities as flawless, perfectly good, failure-free paragons of virtue – as if we were the public face of a multi-million empire.
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