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Jeremy Lin and the 'Messiah Formula'

By Christian Piatt
Photo by David Sherman/NBAE via Getty Images
Fans show their support for Jeremy Lin during the game against the Timberwolves 2/11/12.By David Sherman/NBAE via Getty Images
Feb 17, 2012
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No, he doesn't go down on one knee every time he nails a dunk or a perimeter shot. And as far as I know, he’s not building any hospitals in far-off countries. But the 23-year-old point guard for the New York Knicks suddenly finds himself in a spotlight familiar enough to Tebow that the pair should consider a face-to-face lunch to compare notes.

Like Tim Tebow, Jeremy Lin “rode the pine” as a bench-warmer for years. Unlike the star quarterback, Lin was cut by two other NBA teams before landing a supporting role on the Knicks bench.

So why do we know about him all of a sudden? Although Knicks coach Mike D’Antoni would love to claim credit, he admits the only reason the American-born player of Taiwanese parents got his shot was because so many players ahead of him were injured.

Then, as if storing up his energy for months in anticipation of his big break, Lin lit up scoreboards, followed by sports talk shows and endorsement deals. Eleven days ago, he was a relative nobody. But it seems all it takes is leading your team to a six-game winning streak, posting 38 points against Kobe Bryant and snagging a buzzer-beater three-pointer against the Raptors to get the public’s attention.

So long Tebowmania; enter “Linsanity.”

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Fans show their support for Jeremy Lin during the game against the Timberwolves 2/11/12.By David Sherman/NBAE via Getty Images
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