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Idaho Bans ‘Five Wives’ Vodka Over Risque Label

By Dawn House
RNS photo courtesy Ogden's Own Distillery
RNS photo courtesy Ogden's Own Distillery
May 31, 2012
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 Idaho regulators have decided not to carry Five Wives Vodka because of its label, while Utah booze cops have deemed the bottle’s depiction of 19th-century women in petticoats holding kittens near their lady parts as acceptable.

Although some may see the label as a spoof on Utah’s polygamy past, the inspiration actually came from a wagon traveling from Missouri several years before the arrival of Mormon pioneers, Ogden’s Own Distillery owner Tim Smith said.

The 1841 Bartleson–Bidwell caravan included 66 men and five women —hence the label Five Wives Vodka.

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RNS photo courtesy Ogden's Own Distillery
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