Franklin Graham’s Boycott Points Us Toward an Enclave Society

Boycotts are most likely to work when the boycott is very carefully planned; when the boycotters clearly have the moral high ground; when they can convince the broader public that the boycott is a last resort; when they can build a critical mass of public support; and when there is some chance that a boycott can make a meaningful difference.

Graham’s effort to boycott Wells Fargo failed on all five counts.