Jun 15, 2015
Boycotts are most likely to work when the boycott is very carefully planned; when the boycotters clearly have the moral high ground; when they can convince the broader public that the boycott is a last resort; when they can build a critical mass of public support; and when there is some chance that a boycott can make a meaningful difference.
Graham’s effort to boycott Wells Fargo failed on all five counts.
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