To orientate a variety of foreigners for residence in North America, L. Robert Kohls and his staff at the United States Information Agency constructed a groundbreaking article, “The Values Americans Live By.” Kohls felt that visitors to the U.S. needed to understand “common American values” that would allow them to integrate more fully into the predominant cultural currents. All together, “The Values American Live By” highlights numerous ideals that most (but not all) U.S. citizens possess, all for the purpose of awareness building and cross-cultural understanding.
Among the topics Kohls covered in his 1984 article was the importance of time, for people from the U.S. often conceive of time in ways far different from others around the world.
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