This week is significant in the lives of the more than 40 million Hispanics in the United States in that it marks the beginning of Hispanic Heritage Month.
The presidential tickets in this election on both sides of the aisle have lots of "personality;" some of the candidates have even been referred to as "rock stars." John McCain's campaign manager Rick Davis has said that "this election is not about issues, this election is about a composite view of what people take away from these candidates." That has been widely interpreted as a prediction that the election will be about personalities more than about issues. That would be a tragedy. [...]