coke

The highlight of the Super Bowl for me was Coca-Cola’s "America is Beautiful" commercial. The images of the American landscape are amazing and the song was beautiful. At first I was a bit confused by the different languages singing "America the Beautiful" (I’m slow…), but I caught on about halfway through. When the commercial ended, I looked over at my wife and said, “Wow. That was beautiful … Not worth four million dollars, but that was good.”

For the moment, let’s deal with any cynicism that the Coca-Cola Company is simply trying to sell us their product. Of course they’re trying to sell us their product; that’s why they spent millions on their ad, but along the way, Coke pointed to the reason that I love the United States. I love my country because it is a nation that welcomes the “Other.” Indeed, we haven’t always been good at this, and we still struggle with it, but the United States is a nation of immigrants. Even Native Americans, who have tragically been excluded from the land they’ve lived on for thousands of years, were originally immigrants who were welcomed by this land. This land has a long history of welcoming people into it, and so any act of excluding immigrants goes against its ideal of welcoming the “Other.”